I’m not sure when it became a societal norm; all I know is that it’s now the norm. When you put in a business call, don’t expect it to be returned. When you submit a proposal, don’t expect an answer. When you’ve submitted a query, you will not get a rejection, you will get silence.
“Silence is a no,” a film executive recently told a friend of mine who was pitching a project. When did that happen? Is everyone too busy or scared to talk or communicate with one another? Is this an odd offshoot of political correctness— is silence now the substitute for no?
Silence engages in an awful way; it leaves room for hope, it’s an unfinished sentence, it’s a tease—it’s rude.
I’ve always made it a practice to return phone calls, review material—and comment. I may have made some people angry when I’ve poked holes in proposals, critiqued other writers’ work or simply disagreed with someone’s big idea, but I can handle the backlash. I understand the personal feelings involved. My intent is always to be instructive and helpful, but I’m well-aware and comfortable with the fact that my opinion may be disregarded, even resented.
In this economic climate, there are many people trying hard to break through the clutter and get their projects off the ground. For them, a “no” could help them move onto the next idea or a more receptive prospect.
Silence is not an adequate response to enthusiasm, effort, work or creativity. In business, life, and even relationships, silence is not golden; it is cruel.
How do you deal with the silent treatment in business and in your personal life?



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